Mike Bell Talk – New Narratives

I found this talk to be really useful because he told about how the Simon’s Cat animation was aimed at everyone and that their main focus is engaging with their audience rather than anything else.

 He explained to us about how they pay attention to their statistics that Youtube provides them with and that they worked out most of their watchers are actually women who are mothers. From this information they discovered that Simon’s cat isn’t popular amongst only one age group but many and that it is quite popular amongst children too. 

Mike also told us a bit about his company that will be set up in Belfast and he told us that they want to make it similar to the way Frederator studios work. 

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